Donor Cultivation

As a nonprofit professional, you know that major donors are some of the most important people to your cause. According to fundraising research, 76% of gifts come from just 3% of donors— your [...]

The youngest demographic of donors, Generation Z (1995-2015), are hungry to make this world a better place. They’re motivated to support nonprofit organizations and are strong advocates for [...]

In this new socially-distanced world, many of us have become at-home content creators—from talk-show hosts to nonprofit executive directors. For those who aren’t used to being in front of [...]

The COVID-19 pandemic is making it hard for so many of us to find our footing and figure out what we should do next—for ourselves, our families, our communities and the missions we care about. In [...]

So, your major fundraising event has been cancelled, but those funds are imperative for your mission to continue. How do you keep raising money? Here are some tips and recommendations for how [...]

Unlike an acquisition event where you’re inviting new donors into your work, or a major donor event designed to meet the needs of your entire donor base, a legacy event is for your most invested [...]

The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

As each event season wraps up, we’re always reminded of the importance of post-event gratitude. Just because your event is over doesn’t mean the relationship with your donor should end, as well. [...]

Your corporate and community partnerships are some of the best ways to generate pre-event revenue and fill your room, which helps ensure the success of your fundraising before the first bid card [...]

Donor data holds the keys to the fundraising kingdom. Nonprofits require sustainable long-term support, and this requires thoughtful relationship management. And it’s much easier to manage these [...]