Donor Cultivation

At its core, a great partnership holds mutual benefit at heart. These kinds of partnerships can bloom anywhere for your organization—even with the company creating your floral arrangements. [...]

At a fundraiser, the goal is first and foremost to raise money for your work. But a key strategy to increase giving and build long-term support includes recognizing the people who are supporting [...]

If you find an event model that works for you, it’s important to build on your successes to see increased giving year to year. You’ve done the hard work of finding your sweet spot—the size and [...]

We believe in the power of people coming together. There is something profound about people connecting in person, under one roof and celebrating a mission that changes lives. This year, we’ve [...]

If you make one change to your event, let it be the structure of your program. With every event, there is a natural arc of energy and engagement, and if your program works with the arc, you’ll [...]

Donor data drives fundraising. It lets you know who your supporters are and how they’re engaging with your work, which helps you retain donors and grow your relationships. Data is also the [...]

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this because [...]

Every event should be designed for your most-engaged supporters. They’re the people showing up to give, cheering you on and championing your cause. If your donors like a party, give them a theme [...]

Donors are crucial to your success as an organization. Financial support gives you security and stability, which means you can maybe take off one or two hats and do more to further your mission. [...]

Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how you [...]