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Program

Home » Program
 Planning for Fall 2020 Fundraising Events
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By Kristin Steele
In Events, Fundraising, Program, Resources, Virtual Events
Posted April 23, 2020

Planning for Fall 2020 Fundraising Events

Are you trying to figure out what to do with your fall fundraising event? You’re not alone. It’s a hard time to even think about events. But for so many organizations, events make their work [...]

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 The Power of Youth Voices in Fundraising
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By Kristin Steele
In Events, Fundraising, Program, Resources, Special Appeal, Storytelling
Posted March 5, 2020

The Power of Youth Voices in Fundraising

Young people have voices. Young people have passion. Young people have talent.  And their role in fundraising events shouldn’t be overlooked. The world is now seeing what’s possible when young [...]

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 How a Script Can Elevate Your Fundraising Event
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By Kristin Steele
In Program, Storytelling
Posted February 20, 2020

How a Script Can Elevate Your Fundraising Event

It has taken you 400 hours of planning to get to your fundraising event! With all of that effort, you want to be sure your program creates impact. The best way to do this is to create a script [...]

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 Give Your Event Direction with a Strategic Plan
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By Kristin Steele
In Events, Fundraising, Program
Posted January 13, 2020

Give Your Event Direction with a Strategic Plan

Picture this: Your organization has been holding a signature fundraising event for years and your numbers are stagnant. Your big donors are suddenly double booked on your biggest night of the [...]

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 The Strategy Behind a Successful Special Appeal
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By Kristin Steele
In Donor Cultivation, Events, Fundraising, Program, Special Appeal, Swaim Strategies
Posted December 3, 2019

The Strategy Behind a Successful Special Appeal

The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

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 Powerful Representation
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By Kristin Steele
In Fundraising, Program, Storytelling
Posted January 8, 2019

Powerful Representation

We believe fundraising events are a great opportunity to tell the story of your work. Your most engaged supporters are all in one room, and they’re listening to you, sharing a collective [...]

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 Consciously Uncoupling Your Emcee and Auctioneer
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By Kristin Steele
In Events, Fundraising, Program, Resources, Swaim Strategies, Vendors
Posted November 28, 2018

Consciously Uncoupling Your Emcee and Auctioneer

For maximum impact at your next event, everyone on stage ought to play a distinct, specific role. This is your opportunity to share the vision of your work with your most ardent supporters and to [...]

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 Rolling Out the Red Carpet for Your Honorees
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By Kristin Steele
In Events, Fundraising, Program, Special Appeal, Storytelling, Swaim Strategies
Posted November 1, 2018

Rolling Out the Red Carpet for Your Honorees

Not all events require honorees. The point of your event is to tell your story, galvanize your supporters and raise support for your work. But if honoring longtime supporters and advocates helps [...]

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 The Real Potential of the Event Arc
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By Kristin Steele
In Donor Cultivation, Events, Fundraising, Program, Special Appeal, Storytelling
Posted November 1, 2018

The Real Potential of the Event Arc

If you make one change to your event, let it be the structure of your program. With every event, there is a natural arc of energy and engagement, and if your program works with the arc, you’ll [...]

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 An Engagement Event that Connects
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By Kristin Steele
In Donor Cultivation, Events, Fundraising, Program, Special Appeal, Swaim Strategies
Posted July 12, 2018

An Engagement Event that Connects

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this because [...]

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