Special Appeal

Young people have voices. Young people have passion. Young people have talent.  And their role in fundraising events shouldn’t be overlooked. The world is now seeing what’s possible when young [...]

The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

At a fundraiser, the goal is first and foremost to raise money for your work. But a key strategy to increase giving and build long-term support includes recognizing the people who are supporting [...]

We joined our friends at Greater Giving for a webinar on “The Art of the Special Appeal” to help you build an effective strategy for your biggest fundraising opportunity the day of [...]

If you find an event model that works for you, it’s important to build on your successes to see increased giving year to year. You’ve done the hard work of finding your sweet spot—the size and [...]

Not all events require honorees. The point of your event is to tell your story, galvanize your supporters and raise support for your work. But if honoring longtime supporters and advocates helps [...]

If you make one change to your event, let it be the structure of your program. With every event, there is a natural arc of energy and engagement, and if your program works with the arc, you’ll [...]

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this because [...]

You’re doing the work that keeps communities together and changes the world. We believe in you, and in the power of our partnership. In our 15 years of fundraising galas, lunches, auctions and [...]

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show decades [...]