Special Appeal

Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how you [...]

When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messaging to the audience most impacted by your thought leadership. This gives you an [...]

Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is [...]

Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community you work in is a wonderful way to deepen your story and your relationships at the [...]

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you can [...]

Likely no one is going to better convey the impact of your programs than those benefitting from them. Getting those voices on stage at your event brings the narrative from third person to first [...]

One of the biggest differences you can make in your appeal is to move it from a passive ask to an active one. With breakfast and lunch events—which don’t usually have some form of live auction—it [...]

Why a Video? Videos are a great way to tell stories. Stories of change. Stories of complicated organizational structures and programs. Stories of decades of work. Stories of celebration. At [...]

VENDOR TYPE: Professional Benefit Auctioneer NAME: Kelly Russell COMPANY: Kelly Russell Auctions We like working with Kelly and her team because: They are genuinely enthusiastic about what they [...]

We talk to clients a lot about choosing the right speaker for their special appeal. This portion of the program has the largest potential for revenue at the event, so finding someone that [...]