Swaim Strategies

So, your major fundraising event has been cancelled, but those funds are imperative for your mission to continue. How do you keep raising money? Here are some tips and recommendations for how [...]

UPDATE: Get our COVID-19 fundraising event toolkit HERE We can help you transform your in-person celebration into a virtual event. The benefit is that you might be able to hit a bigger audience. [...]

The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

Language is powerful and how you use it can shape your fundraising event to either feel inclusive or exclusive. Using inclusive language not only inspires a feeling of community at events, it [...]

Event Season + Winter Weather You’ve worked hard for a year. You and your committee are in the final stretch to the big event day. Guests are excited and you’re focused on finalizing all of the [...]

We joined our friends at Greater Giving for a webinar on “The Art of the Special Appeal” to help you build an effective strategy for your biggest fundraising opportunity the day of [...]

If you find an event model that works for you, it’s important to build on your successes to see increased giving year to year. You’ve done the hard work of finding your sweet spot—the size and [...]

For maximum impact at your next event, everyone on stage ought to play a distinct, specific role. This is your opportunity to share the vision of your work with your most ardent supporters and to [...]

We believe in the power of people coming together. There is something profound about people connecting in person, under one roof and celebrating a mission that changes lives. This year, we’ve [...]

Not all events require honorees. The point of your event is to tell your story, galvanize your supporters and raise support for your work. But if honoring longtime supporters and advocates helps [...]