Interview with Auctioneer Kelly Russell – Part 2

Kelly Russell is a professional auctioneer who has specialized in the benefit auction industry since 2004. Kelly is an energetic performer who is comfortable in front of audiences of all sizes and enjoys interacting with bidders. Today we ask her a few questions:

Q.
What auction packages do you see that seem to appeal to any auction audience?

A.
For the Live Auction, the “stay”-cation is becoming more & more popular. In this softer economy, I find many bidders are more likely to purchase a local getaway that is not going to cost them a large additional sum of money to claim (airfare, entertainment budget, etc.). A stay at a local hotel with dinner and a show can be a lovely night away from the kiddos while Grandma is babysitting. The other option is that bidders can give this sort of package to a guest that they may be entertaining in their home city (you know, the in-laws).

For the Silent Auction, WINE has always been a popular choice. It’s the item you can purchase, and use to entertain with at a later date. Also, look for items that your audience would use on a daily basis, such as Restaurant Gift Certificates, gym memberships, eco-friendly items, flex-car rentals, grocery gift certificates, computer services, gas, hair care services, and the list goes on…

Q.
How can a benefit auctioneer make the difference in reaching a fundraising goal?

A:
A Benefit Auctioneering Specialist (BAS) has extensive training in maximizing revenue at your event. A professional Benefit Auctioneer will take the time to consult with your organization to find the unique items to which your constituents have access. A professional Benefit Auctioneer will also take the time to discuss all aspects of the event (Silent & Live Auctions Procurement, Special Appeal, Raffles, Timelines, Floor-plans, and can assist with much more) to ensure success.

A professional Benefit Auctioneer knows how to engage a crowd at a fundraising event. It’s much different than being at a livestock, or estate sale. This is an event where the crowd wants to be entertained, and they should be, as they are the STARS of the event. With your guest’s support, you will be able to continue your mission.

Q.
What key logistics piece do you feel is a requirement for any event to be successful?

A:
The Sound System!!!! You can have an exceptional auctioneer, an awesome auction planner, the best venue, the most fabulous catering, a celebrity emcee, open bar, guests ready to empty their wallets, fantastic items, the hottest entertainment, fun galore…but if you have a bad sound system, you will make NO MONEY at your auction. This is one investment that, can literally, make or break your event. If you invest money to hire all the above mentioned, but your guests cannot hear, you will lose their attention and they will go home. You will have lost your opportunity to fund-raise, friend-raise, and all the time and energy you have invested in your event. Be sure to evaluate, and re-evaluate, it the availability of a professional sound system. In fact, HIRE a Professional Sound Company to ensure your message is heard, and your communication pathway between anyone speaking from the stage and the audience, is clear.

For booking information please contact at 503.734.7287
Kelly@KellyRussell.com