Leveraging Your Celebration for an Effective Program
Celebrating a milestone anniversary at your event can engage a wide range of supporters, create a celebratory air that increases giving and sets the stage for effective storytelling about the impact and growth of your organization. To do all of this you have to be strategic and not just assume that the party will accomplish these goals for you.
This year, Community Action celebrated its 50th anniversary at its annual Gala. They used the opportunity to drive the shape of their program and get the right people in the room to have a record-breaking fundraiser.
The 50 years of Community Action have helped shape the landscape of Washington County, where they operate. But not everyone knows the huge impact they have had, and so this created a perfect opportunity for a video that told the story of their development over the last half-century (link to video).
They also took the opportunity to talk about moving into the future, and what’s in store for their work with an unveiling of their new logo. This made the room feel like they were in the know before anyone else and gave a very festive atmosphere to the new brand for the organization.
Community Action really made a point of honoring those who got them to this place on their journey. They used Executive Director Jerralyn Ness’ time on stage to honor the staff, board and clients who are the core of their work. And for the first time in their history they bestowed the title of Emeritus Board Member to a list of past board members who showed exemplary leadership and commitment to moving the organization forward.
Celebrating a rich history in your organization during an anniversary event can be used to gain momentum and create excitement with your donors. Showing how your organization will continue to move forward using key elements during the program encourages donors to continue to stay with you into the future. If you are intentional when planning milestone anniversary events, it can take your fundraising potential and organizational impact over the top.
Photos by Andie Petkus
