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The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

At a fundraiser, the goal is first and foremost to raise money for your work. But a key strategy to increase giving and build long-term support includes recognizing the people who are supporting [...]

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you can [...]