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If you make one change to your event, let it be the structure of your program. With every event, there is a natural arc of energy and engagement, and if your program works with the arc, you’ll [...]

Designing an event for your audience is the key strategy to taking your fundraising event to a new level. Major donor events and engagement events are often your best chance to do this because [...]

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show decades [...]

Having a good partner is as subjective as it is intangible. It’s one of those things you know when you feel it. And yet considering, exploring and optimizing why and how you partner with many [...]

The powerful potential with fundraising events is bringing together your community into one room to share in their love for your organization. An inclusive program and smart event design connects [...]

Many organizations host events tied to programming. If you’re looking to broaden your base and acquire new supporters, there is an opportunity to redesign one of these events for larger [...]

When Oprah received the Cecil B. DeMille Award at the Golden Globes on Sunday, January 7, 2018, she gave a speech that immediately caught fire with a national audience that has long loved and [...]

Telling the story of your organization and why your work matters is one of the most important parts of an event. Who tells that story shows not only who you serve, but also who you value. This [...]

A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of just talking about them. This can (and should!) [...]

A great emcee is one that brings your event energy, professionalism, a personal story that connects to your mission and, ideally, a connection with your community partners through their role. [...]