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Videos are a powerful way to showcase your organization’s impact in just a few minutes. With video, you’re able to bring your guests into your day-to-day work by literally showing them what you [...]

The special appeal is your single biggest fundraising opportunity at an event. Whether you call it a special appeal, fund-a-need, direct ask or paddle-raise, this is the moment when you ask your [...]

At a fundraiser, the goal is first and foremost to raise money for your work. But a key strategy to increase giving and build long-term support includes recognizing the people who are supporting [...]

We joined our friends at Greater Giving for a webinar on “The Art of the Special Appeal” to help you build an effective strategy for your biggest fundraising opportunity the day of [...]

If you find an event model that works for you, it’s important to build on your successes to see increased giving year to year. You’ve done the hard work of finding your sweet spot—the size and [...]

THE POTENTIAL WITH VIDEO Videos are a great way to tell stories. Stories of change. Stories of real people—the people behind your organization and the people you serve. Stories that show decades [...]

Musician and entrepreneur Derek Sivers gave a TED talk that illustrates a great principal of human dynamics you can use to inspire giving at events: people follow the leader. Here’s how you [...]

Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is [...]

Your special appeal has the potential to be your largest source of fundraising income on the day of your event. The best way to harness this potential is to tell the most impactful story you can [...]

One of the biggest differences you can make in your appeal is to move it from a passive ask to an active one. With breakfast and lunch events—which don’t usually have some form of live auction—it [...]