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A popular piece of advice in storytelling is show, don’t tell. A story is more impactful if you demonstrate or exemplify its successes instead of just talking about them. This can (and should!) [...]

When designing an event for a particular audience, you have a perfect chance to tailor the scope of your messaging to the audience most impacted by your thought leadership. This gives you an [...]

Your appeal story is a wonderful chance to remind your audience what your organization does best. Programs that have had great recent success are a perfect place to look for a story that is [...]

Being in alignment with your storytelling partner matters. Sourcing a storyteller who is part of the community you work in is a wonderful way to deepen your story and your relationships at the [...]

Likely no one is going to better convey the impact of your programs than those benefitting from them. Getting those voices on stage at your event brings the narrative from third person to first [...]

Nonprofits are complex organizations that usually do work across several program areas, and often have a hard time telling their complicated story. We talk to them about how to streamline their [...]

When taking a look at the specific elements of your event, look for opportunities to tell your organization’s story. At first glance it may seem like there isn’t much opportunity to carry your [...]

Why a Video? Videos are a great way to tell stories. Stories of change. Stories of complicated organizational structures and programs. Stories of decades of work. Stories of celebration. At [...]

Connecting an audience to why your work matters is key in maximizing fundraising potential at events. People give to organizations they believe in and resonate with. If someone really believes in [...]

Telling the story of your organization at your event in a compelling and clear way is one of the most important parts of your program. It is vital to tap into the why of your work first, to [...]