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 Alcohol at Your Events
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By Kristin Steele
In Events
Posted November 26, 2019

Alcohol at Your Events

It’s a common myth that alcohol consumption at your event can lead to increased giving. In theory, it makes sense—get your guests buzzed and it’ll help loosen up their pocketbooks—right? Not [...]

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 Making Your Clients Your Event Program
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By Kristin Steele
In Events, Fundraising, Program, Special Appeal, Swaim Strategies
Posted March 28, 2017

Making Your Clients Your Event Program

Likely no one is going to better convey the impact of your programs than those benefitting from them. Getting those voices on stage at your event brings the narrative from third person to first [...]

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 Use Events as a Way for Donors to Experience Your Work
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By Kristin Steele
In Events, Fundraising, Program, Swaim Strategies
Posted March 28, 2017

Use Events as a Way for Donors to Experience Your Work

There can be a layer of remove between the work you do and your donors’ ability to experience it. Often the work of the organization is governed by confidentiality and other mechanisms that make [...]

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 Splitting Your Event + Tailoring It to Your Audience
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By Kristin Steele
In Events, Fundraising, Program
Posted March 22, 2017

Splitting Your Event + Tailoring It to Your Audience

More isn’t always more. More guests don’t automatically increase your fundraising potential. Having the right people in the room is what does. You want your biggest supporters who will help you [...]

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 The Value of Strong Corporate Support
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By Kristin Steele
In Events, Fundraising, Sponsorship
Posted April 6, 2016

The Value of Strong Corporate Support

Sponsorships for your event are fundamental to its success. They are the largest potential source of event funding for your organization, and if done strategically, they can make it so that the [...]

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